Self-Storage: The Overlooked Goldmine of Commercial Real Estate

Are you one of the many investors who’ve overlooked self-storage as a viable commercial real estate opportunity?
You’re not alone — but this lesson might just change your mind.
In this eye-opening video, Doc breaks down the unique advantages of investing in self-storage facilities and explains why this underappreciated niche can offer remarkable cash flow with fewer headaches than traditional tenant-based properties.
You’ll see how demand is surging from both households and businesses, and how the average revenue per square foot can be surprisingly strong. Even better? Self-storage units are typically rented short-term, which means you have flexibility, faster turnover, and fewer regulations to navigate.
Doc also covers:
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Why low maintenance costs and a simple eviction process work in your favor
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What to know about marketing and analyzing local competition
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The essential insurance protections you must carry
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And how to weigh the real pros and cons before jumping in
If you’ve ever wanted a “less messy” way to invest in real estate, this lesson is your sign.
Your LIFE SUCCESS WORK™ for this lesson:
Watch the video
You’ll start looking at every self-storage facility you pass with new eyes.
Download the “Franklin Close” checklist
This simple tool will help you break down the pros and cons clearly. (Join the free course to access it.)
Fill in your own Pros and Cons
On the left: what excites you. On the right: what concerns you.
Ask yourself
Do the left-side benefits outweigh the right-side drawbacks? And if not… could you delegate the parts you don’t love?
Ready to Dive Deeper?
Scroll down and start the free Commercial Real Estate Class to watch the full video.
You’ll unlock the tools, checklists, and confidence to start exploring new income streams — and maybe even step into the most stress-free investing you’ve ever done.
Because commercial real estate isn’t just about buildings. It’s about building a better future.